Don’t Stop Pretending


Today we’re introducing new characters and sets that invite your family into four worlds of make-believe.  Whether you’re invading outer space, solving a mystery or ruling the kingdom, we believe entertainment is more fun when you play along.

Our writers have spent a lot of time thinking about the best way to invite you back to join us week after week. We’re making Episode 1 available today with three new episodes airing throughout March. We hope you’ll follow along at home as our characters embark on new adventures each week.

Please download Episode One  and tell us what you think.

Oren, CEO & Co-Founder

Make. Believe.

As we gear up for Season Two of The Winston Show, we’ve been thinking a lot about make-believe.

It was one of the first games we remember playing as kids. It’s the first time ( and hopefully not the last) that we remember using our imagination to make the world better.   

In fact, it turns out you can learn a lot about a person based on what they played.  

Here’s what ToyTalk’s newest faces had to say:

Niko and his brother had a giant roll of paper that they used to draw and construct props out of ( no word on whether that included this hat). It didn’t matter where they traveled, they were always efficiently prepared.


Max managed to convince his younger sister he was an alien. This picture might explain why he was successful.


Even more inspiring is what our audience likes to play. Recently, Winston asked kids “What is your favorite thing to dress up as?” and we heard back ( in ranked order)






How bout you? What is your favorite kind of make-believe?

Winston’s Greatest Hits: Season One


In celebration of our first season of The Winston Show, we’ve pulled together some of our favorite one-liners from the show.

Featuring such tender moments as “Moms are the Bombs” to the more controversial, “Underpants ( I Love You),” we had a blast picking the season’s hits.

What’s your favorite Winston-ism and why?

Random Access Memories

Hello, music makers.

In celebration of Sunday’s Grammy nominees, we thought we’d turn the mic over to our audience to talk about their lyrical stylings of choice.

When asked “What is your favorite kind of music?” Winston show viewers’ ages 6-8 were full of opinions.

Top 5 Answers:

1. Pop. By a margin of more than 2:1, the candy sweet reigns supreme.
2. Hip Hop. Get up and dance, people.
3. Rock. Death metal, mostly. (Kidding)
4. Country. Also, Winston’s personal favorite.
5. Jazz. Mostly we’re just psyched they know what jazz is. 

Some other standout answers; 22 viewers pledged their allegiance to the republic of Katy Perry while 13 kids can’t get enough of what that crazy fox says.

We’ve heard enough to place our bets for Sunday night. What are you singing at home?

Sounds play an essential role in bringing The Winston Show to life. Of course, like any animated world free of real world limitations, creating the necessary sounds for it can be a challenging task. But, it’s also one of the most fun as we get to explore our creativity with the same freedom as Winston’s world in hopes of making the unbelievable believable.

The Winston Show’s new installment, In the Movies, presented many of these challenges, including creating the sound of a starship that has fallen under attack by aliens forces. I’ve had the privilege of working on some amazing tracks before that offered me the opportunity to ride dragons on Avatar and buckle up in the driver’s seat to reenact car chases for MI4: Ghost Protocol, but I’ve never had the chance to board a starship and engage in interstellar warfare.

Unfortunately, my request to charter a space vessel and have it destroyed in deep space were denied, so how would we accomplish such a feat? It was time to roll up our sleeves and do it old school, like dial tones on rotary phones.

First things first. We needed to decide what characteristics of an inner space explosion on the bridge of a starship we wanted to highlight. Seems common enough…

1. Photon torpedo fire

2. Impact and explosion

3. Reverberant low frequency rumble (ship shake)

4. Moaning metal (ship sway)

5. Hissing air released by over pressurized valves

6. Heavy metal and plastic rattle on the ship’s bridge

7. Distress alarm

Great, now that our sfx list has been finalized we could start gathering props and making arrangements to gain access to those harder to attain sounds. Aside from the challenges of the design itself, this is the most challenging part of the process. Think about it. Where would you look to source a photon torpedo cannon? Area 51, maybe? Go ahead, call them and let me know how that goes.

Our audio engineer had his work cut out for him. “Kevin, we’ll need access to some long runs of metal cable. Call SFMTA and see if we can arrange to have a section of a train route’s electricity turned off for an hour or so. Let’s also locate some high tension wires to mic up. This will probably require clearance to access private property. Let’s arrange to have some mortar shells and dynamite blown up. We’ll need heavy metal doors with stressed hinges. I’m thinking on a submarine or battleship. We can drag an anchor and it’s chain across across different surfaces while we’re at it. Ooooo! How about a castle? Preferably one with a drawbridge. Let’s see, gather some filing cabinets, gym lockers, tires filled with air, a pile of plastic scrap, a chain link fence and, last but not least, let’s call in that favor to Officer Lee down at the SFPD. We’re gonna need that future siren of theirs.”

Once all the recordings have been captured I can begin their design. The files are then edited, mixed, and combined with Winston’s dialog.


- Frank, Senior Sound Engineer

Winston Goes To The Movies, Starring You.


It’s hard to be bored when you’re a kid. 

The kitchen table can become a pirate ship. Your bed is a castle under attack by a monster. The living room couch is a mountain, just begging you to climb it.

Watching our kids play, we’re blown away by the unlimited powers of their imagination. They’re creative, they’re intuitive, and sometimes a little crazy. It’s that energy that inspires us to do what we do at ToyTalk; to make entertainment that helps kids be their best creative and imaginative selves.

Today we’re introducing In the Movies, the latest sketch from The Winston Show featuring Winston and Ellington, the first-ever characters to listen and talk back.

In the Movies invites the audience to make believe they are starring in a movie alongside Winston and Ellington. There’s the film-noir inspired “Winston Sly, Private Eye” where you can help Winston solve a mystery, and there’s my personal favorite, “Squabble Amongst The Stars,” where you star as an alien invader threatening Captain Winston and his crew.

So, send your kids to the movies this December. Watch them be their most creative selves, and get in on the magic of make believe. 

I’m guessing it’s been too long since you broke out your best alien voice and donned a space helmet made out of a pasta colander. Believe me, it’s just as fun as you remember.

Download the latest version of The Winston Show here.

- Oren, CEO & Co-Founder

Winston Interviews: Jennifer

What’s your favorite thing to dress up as?
A cheerleader. My best friend and I would dress up in her mom’s old cheerleading outfits and we would make up routines in the front yard. We would spend hours doing that.
Out of all the dinosaurs, which would you be friends with? 
Probably a brachiosaurus because they seem so easy going and laid back. I think it would be fun to slide down the back of their long neck.
What do you want to be when you grow up? 
I want to be on SNL or a comedian. Ellen Degeneres and Tina Fey are my heroes.
What’s a nice thing that your mom does for you? 
Whenever I go home to visit she always has baked some kind of yummy treat for me. It’s the best. 
If you could have any super power, what would it be? 
Eat all the sweets I want and not get fat. Sweets are my weakness :)

Winston Interviews: Murat

What’s your favorite thing to dress up as?

This is a bit before your time, Winston, but there’s this guy who was an amazing keyboard player in the 70s named Keith Emerson. He used to wear this ridiculous thing that looked like armadillo scales, and wow could he play. He was a hero of mine.

Out of all the dinosaurs, which would you be friends with?

Who wouldn’t love to be friends with a pterodactyl? Late for school? No problem. My friend the pterodactyl could pick me up (carefully), fly me past traffic, and drop me off just in time! Plus pterodactyls look cool.

What do you want to be when you grow up?

A rock star. With an armadillo scale jacket.

What’s a nice thing that your mom does for you?

My mom keeps knitting me sweaters. Nice warm snuggly sweaters. I have a closet full of them!

If you could have any super power, what would it be?

I’d love to be able to fly so my pterodactyl buddy and I could go flying together! So much more comfortable than riding around grasped gingerly in his sharp talons.

Winston Interviews: Sarah

What’s your favorite thing to dress up as?
Snow White or Janis Joplin. They’re pretty similar when you think about it - neither afraid to get her hands dirty, and both just want somebody to love. 
Out of all the dinosaurs, which would you be friends with?
The one who went extinct last, so I wouldn’t have to feel lonely. 
What do you want to be when you grow up?
A dreamer.
What’s a nice thing that your mom does for you?
One time, when I told my mom I was feeling a little bit gloomy, she said, “It’s because you’re not singing and dancing enough!” 
My mom reminds me to keep the music going.
If you could have any super power, what would it be?
The powers of bestowal and absorption. 

Winston Interviews: Lucas

What’s your favorite thing to dress up as?

To this day, my favorite costume ever was my Megatron around age 6 or 7. In the mid-80’s there weren’t store-bought costumes or Makerbots, so I used Dad’s dry cleaning boxes for the legs along with a killer face paint job. A close second was a Ghostbuster, which I think was the following Halloween. I had to swear up and down nothing bad would happen to the proton pack (vacuum cleaner).

Out of all the dinosaurs, which would you be friends with?

When I was a kid it most definitely would have been the Stegosaurus. Back then scientists thought they had two brains. These days I’d be psyched to hang with any one of them as long as it was herbivorous; Triceratops seem like they’d have been fun at a dinner party.

What do you want to be when you grow up?

Tinkering with computers and playing the drums is a pretty good way to spend time for now, but when I’m an adult I should probably try for a respectable career like being a Freemason or an astronaut or something.

What’s a nice thing that your mom does for you?

My mom still sends me $5 every year for Halloween candy, which is the best. She also makes sure to stay up-to-date on all my tech exploits, and is probably reading this right now. (Hi Mom!)

If you could have any super power, what would it be?

The only correct answer to this question is flight. I mean — so awesome.